Privacy policy

Local Standard provides website design, development and related digital services to independent businesses.

The data controller responsible for your personal information is:

Depending on how you interact with us, we may collect:

• your name;
• business or organisation name;
• email address;
• telephone number, where provided;
• information you include in an enquiry or message;
• information about your website, business and project requirements;
• correspondence between you and Local Standard;
• information required to provide services, manage projects, issue invoices and maintain client records;
• basic technical information relating to use of our website, such as browser, device and website usage information where applicable.

If we contact a business prospect, we may also use professional or business contact information obtained from publicly available sources such as business websites, business directories, Companies House, Google business listings or professional social media profiles.

We may use personal information to:

• respond to enquiries and requests for quotations;
• discuss potential website projects;
• prepare proposals, scopes and agreements;
• provide and manage our services;
• communicate with clients during a project;
• provide support following launch;
• manage invoices, payments and business records;
• maintain customer relationship management records;
• improve our website and services;
• protect the security and proper operation of our systems;
• contact relevant businesses about Local Standard services where permitted by applicable law;
• comply with legal, regulatory, accounting and tax obligations.

We do not sell personal information.

UK data protection law requires us to have a lawful basis for using personal information. The basis we rely on depends on why we are using the information.

We may rely on the following:

Contract and steps before entering into a contract

Where you ask us for a quotation, discuss a potential project with us or engage us to provide services.

Legitimate interests

Where necessary to operate and develop our business, manage enquiries and client relationships, maintain records, protect our systems and undertake proportionate business-to-business prospecting.

Where we rely on legitimate interests, we consider whether those interests are overridden by the rights and interests of the individual concerned.

Legal obligation

Where we need to keep or use information to meet tax, accounting or other legal requirements.

Consent

Where we specifically ask for your consent and consent is the appropriate lawful basis.

Where we rely on consent, you may withdraw that consent at any time.

We may identify businesses that appear relevant to our services using publicly available business information.

Where this involves personal information, we will handle that information in accordance with applicable UK data protection and electronic marketing laws.

We may contact businesses about our services where we have a lawful basis and where the communication is permitted by applicable marketing rules.

You have the right to object at any time to your personal information being used for direct marketing.

If you do not wish to receive further marketing communications from us, you can:

• reply directly to the message you received; or
• email omar@localstandard.co.uk.

We will stop using your personal information for direct marketing where required.

We may retain limited information on a suppression or “do not contact” list so that we can continue to respect your request in the future.

We may use trusted service providers to help operate our business.

These may include providers of:

• customer relationship management systems, including HubSpot;
• email and productivity services, including Google Workspace;
• website hosting and technical infrastructure;
• website forms and communications;
• analytics and website performance services;
• payment, accounting or invoicing services where applicable;
• professional legal, accounting or advisory services where required.

We only share personal information where reasonably necessary for the relevant purpose, where required by law, or where you have authorised us to do so.

We do not sell your personal information to third parties.

Some of the service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate transfer mechanism or safeguard required by applicable UK data protection law is in place.

You can contact omar@localstandard.co.uk if you would like further information about international data transfers relevant to your personal information.

We do not keep personal information for longer than we reasonably need it.

As a general approach:

• unsuccessful or inactive enquiries will normally be deleted or reviewed after 24 months from the last meaningful contact;
• prospecting information will be periodically reviewed and deleted when it is no longer relevant or required;
• client and project information may be retained for the duration of the relationship and afterwards where reasonably necessary for support, record-keeping, disputes or legal obligations;
• accounting and transaction records will be retained for the periods required by applicable tax and accounting law;
• suppression records may be retained for longer where necessary to ensure that we continue to respect an opt-out or objection.

Actual retention periods may vary depending on the nature of the information and our legal or operational requirements.

Our website may use technologies necessary for it to function correctly and, where applicable, technologies that help us understand website performance and usage.

These may include cookies or similar technologies.

Where consent is legally required for a particular cookie or similar technology, we will seek the appropriate consent before using it.

We may also use technologies that are exempt from consent requirements where permitted by applicable law.

We will update this Privacy Policy where the technologies used on our website materially change.

Depending on the circumstances and the lawful basis involved, you may have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict how we use your personal information;
• object to certain uses of your personal information;
• request transfer of certain information;
• withdraw consent where consent is the lawful basis.

Some rights are subject to legal limitations and do not apply in every situation.

To exercise any of these rights, contact:

omar@localstandard.co.uk

We may need to verify your identity before completing certain requests.

If you have concerns about how we handle your personal information, please contact us first at:

omar@localstandard.co.uk

We will review your concern and respond as soon as reasonably possible.

You also have the right to complain to the UK Information Commissioner’s Office.

We may update this Privacy Policy from time to time to reflect changes to our business, services, suppliers, website or legal requirements.

The latest version will be published on this website with the date of the most recent update shown at the top of the page.